THE ROOTS
PèPè Children Shoes was born in the 1960s, in the heart of Vigevano shoemaking tradition, thanks to the vision of Erideno Pizzetti, who set out to create handcrafted shoes for children—beautiful, comfortable, and functional. The name “PèPè” comes from a playful, childish sound, evoking the simplicity and tenderness of a child’s first steps. In 1970, Erideno founded Calzaturificio PèPè, a small, family-run workshop entirely dedicated to producing high-quality children's shoes. Each pair was crafted with the same artisanal care that still defines our work today. The initial focus on crib shoes and soft slippers for home and nursery was immediately well received, laying the foundation for a long-standing tradition of excellence. In the 1980s, Erideno’s son Dario joined the company, bringing new energy and a clear vision for the future. With investments in new machinery and a drive for innovation, the business expanded its range and gained more control over the entire production process. Dario’s passion and entrepreneurial spirit allowed the brand to grow while staying true to the artisanal values at its core.
MOVE. EXPRESS. STAND OUT
In the 1990s, Paola joined the family business, bringing a fresh creative direction that gave the collections their distinctive style—elegant, refined, and timeless. Participation in international trade shows such as Pitti Bimbo and Playtime Paris helped to establish PèPè as a globally recognized name in premium children's footwear. Today, the brand is led by the third generation, with Alessio—Dario’s son—continuing the family legacy with passion and purpose. Under his guidance, PèPè embraces innovation and has begun digitalizing key processes, while always staying true to the values that built its reputation: authenticity, craftsmanship, and attention to detail. Each PèPè shoe is made with high-quality materials, designed to be comfortable, durable, and beautifully made. We are proud to walk alongside little ones in their first steps, with handcrafted shoes that tell a story of passion, dedication, and love for Italian craftsmanship.
MADE AS THEY USED TO BE
Our children's shoes have always been handmade. We forgo mass-produced styles to focus on craftsmanship, making every collection personal, unique, and pure.
REAL LEATHER
High-quality leathers give our shoes a rich depth of color, maximum comfort, and breathability.
EXPOSED STITCHING
One of the most recognizable features of our brand, a hallmark of comfort and lightness.
ORIGINAL DESIGN
Respecting the standards of refinement and good taste of tradition, we carry Italian craftsmanship into the future.
MADE AS THEY USED TO BE
Our children's shoes have always been handmade. We forgo mass-produced styles to focus on craftsmanship, making every collection personal, unique, and pure.
REAL LEATHER
High-quality leathers give our shoes a rich depth of color, maximum comfort, and breathability.
EXPOSED STITCHING
One of the most recognizable features of our brand, a hallmark of comfort and lightness.
ORIGINAL DESIGN
Respecting the standards of refinement and good taste of tradition, we carry Italian craftsmanship into the future.
Pèpè Children Shoes has been an icon of style and quality in Made in Italy children's shoes since 1966. Founded inVigevano as a family-run artisan business, the brand creates children's footwear that blends tradition, innovation, andtimeless elegance. Each pair of children's shoes by Pèpè Children Shoes is handcrafted in Italy using the finestmaterials, ensuring comfort, durability, and refined design in every detail. Loved around the world, Pèpè creationsembody the very best of Made in Italy for little ones.
