THE HISTORY OF PÈPÈ BRAND
Hand-made children’s footwear entirely designed and made in Italy.
The brand’s history dates back to the post-war years when it took its first steps in the framework of the Footwear Company PUPA, later renamed M.A.C.I., one of the foremost industrial hubs of the town of Vigevano, at that time the European shoe capital. Determined to create and produce a range of shoes for newborns, in 1966 the founder, Erideno Pizzetti, registered the trademark “PèPè”, inspired to the onomatopoeic word commonly used by children to designate shoes.